Analisa Shah Portfolio

Previous Campaigns

Turning brand stories into dynamic, platform-ready content. From concept to camera to post-production — I create digital assets that stop the scroll and spark authentic engagement.

Scottsdale Signature Event Campaigns

Partnered on content strategy and execution for high-visibility events with Experience Scottsdale, driving tourism, engagement, and community participation.

  • Concepted and captured content for Canal Convergence (2023), with top-performing TikTok reaching 90K+ views.
  • Collaborated on a Dreamy Draw Festival giveaway campaign featuring a staycation + tickets; created short-form content highlighting desert visuals and live music to boost first-year awareness.
  • Developed seasonal coverage for Scottsdazzle and monthly ArtWalks, promoting local businesses and city activations.

Experience Scottsdale — TikTok Launch

Pioneered Experience Scottsdale's TikTok strategy, driving significant community engagement.

  • Top 3 videos: 177K views and 10.2K engagements
  • Impressions: +37.8%
  • Organic Social Growth: +4.6%

Influencer Partnership — Experience Scottsdale: 2023 Holiday Campaign

Strategically directed holiday messaging to families, couples, and shoppers through organic and paid efforts.

  • Views: 2.6M
  • Engagements: 169K
  • Highlighted Scottsdale as a holiday destination.
Gila River Campaign

Gila River Resorts — NBA Finals

Designed for storytelling impact, this visual campaign brought local culture and immersive video together to elevate Gila River’s brand awareness.

  • Focused on heritage and experience-based storytelling
  • Multi-format: Video + Photography
  • Cross-platform launch across paid + organic
2024–2025 Social Strategy Metrics

Experience Scottsdale — Social Growth Strategy (2024–2025)

Refreshed the destination’s organic social media strategy across Instagram, Facebook, and TikTok — emphasizing storytelling, creator collaborations, and video-first content.

  • Impressions: 111.5M (↑57.9% YoY)
  • Video Views: 17.2M (↑305.8% YoY)
  • Net Audience Growth: 22,421 (↑47.4% YoY)
  • Total Followers: 397,823 (↑9.7% YoY)
  • Strategy led to more efficient, high-impact content performance across platforms
Experience Scottsdale Program

Experience Scottsdale Content Creator Program

Created and launched Experience Scottsdale’s content creator program — from strategy to execution, including:

  • Streamlined influencer onboarding with JotForms for contracts
  • Designed branded one-pagers for outreach and clarity
  • Built a tier system to categorize creators by reach and deliverables
  • Handled monthly collaboration with 2–3 influencers
  • Oversaw logistics, approvals, and campaign tracking

Custom HTML/CSS Portfolio Showcase

Developed a responsive, clean-coded campaign gallery for a marketing strategist’s website. Built entirely with HTML and CSS, optimized for clarity, mobile responsiveness, and visual storytelling.

  • Built from scratch without CMS or frameworks
  • Embedded video + zoom-enabled imagery
  • Clear content hierarchy for portfolio visibility
  • Built with lightweight code and scalable architecture to support future animations and interactive elements (e.g., nav bar transitions)