Previous Campaigns

Turning brand stories into dynamic, platform-ready content. From concept to camera to post-production — I create digital assets that stop the scroll and spark authentic engagement.

Experience Scottsdale: TikTok Launch

Pioneered Experience Scottsdale's TikTok strategy, driving significant community engagement.

• ⭐ Top 3 videos: 177K views and 10.2K engagements
• 📈 Impressions: +37.8%
• 🌱 Organic Social Growth: +4.6%

Influencer Partnership — Experience Scottsdale: 2023 Holiday Campaign

Strategically directed holiday messaging to families, couples, and shoppers through organic and paid efforts.

• 🏆 Views: 2.6M
• 💬 Engagements: 169K
• 🌟 Highlighted Scottsdale as a holiday destination.

Gila River Project

Designed for storytelling impact, this visual campaign brought local culture and immersive video together to elevate Gila River’s brand awareness.

• 🎯 Focused on heritage and experience-based storytelling
• 📸 Multi-format: Video + Photography
• 🚀 Cross-platform launch across paid + organic

Experience Scottsdale — Social Media Strategist (2024)

Led organic social strategy across all channels, focusing on performance-driven creative and analytics-backed optimizations.

• 📊 Impressions: 84.5M (↑18.7% YoY)
• 💬 Engagements: 1.58M (↑15.4% YoY)
• 🌱 Audience Growth: 375,826 total followers (↑4.3%), with 15,666 net new (↑52%)
• 📉 Published Posts: 562 (↓20.7% — streamlined content with higher impact)
• 📈 Engagement Rate: 1.9% (↑28.8%)